Job Overview

A reputed and growing FMCG company in Nepal is hiring an experienced and result-oriented Area Sales Manager (ASM) for its sales operations in Kathmandu. The position is ideal for an experienced FMCG sales professional with strong knowledge of the Kathmandu market, distributor management, retail network development, and sales team leadership.

The selected candidate will be responsible for driving primary and secondary sales, distributor expansion, market coverage, team performance, and business growth across the assigned territory.

Job Highlights

• Position: Area Sales Manager (ASM)
• Industry: FMCG – Snacks & Beverages
• Location: Kathmandu, Nepal
• Experience: 5+ years in FMCG Sales
• Salary: Industry Standard (negotiable)
• Vacancy: 1
• Employment Type: Full-Time

Key Responsibilities

• Develop and execute effective sales strategies to achieve assigned sales targets and business objectives.
• Drive primary and secondary sales growth across the assigned territory.
• Manage, strengthen, and expand the distributor, wholesaler, and retail network.
• Ensure effective territory coverage, distribution, merchandising, and product availability.
• Lead, supervise, coach, and motivate the sales team to maximize productivity and performance.
• Develop strong relationships with distributors, retailers, wholesalers, and key customers.
• Monitor market trends, competitor activities, pricing, promotions, and product visibility.
• Identify new markets, customers, and business opportunities to expand market penetration.
• Ensure effective implementation of sales, distribution, and trade marketing initiatives.
• Monitor distributor performance, stock levels, sales movement, and market coverage.
• Prepare accurate sales forecasts, territory plans, sales reports, and market analysis for management.
• Analyze sales performance and implement appropriate corrective actions to achieve targets.
• Ensure timely execution of promotional activities and company sales campaigns.
• Maintain strong market intelligence and provide regular feedback to management.
• Ensure compliance with company sales policies, procedures, and reporting requirements.

Key Requirements

• Bachelor’s degree in Business Management, Marketing, Sales, or a related field.
• Minimum 5+ years of relevant FMCG sales experience, preferably with experience in a supervisory or managerial position.
• Strong knowledge of the Kathmandu market, FMCG distribution channels, and retail network.
• Proven track record of achieving and exceeding sales targets.
• Strong experience in distributor management, territory management, and sales team leadership.
• Excellent understanding of primary and secondary sales, market coverage, merchandising, and trade promotion.
• Strong leadership, negotiation, communication, interpersonal, and analytical skills.
• Ability to develop and maintain strong relationships with distributors, retailers, and customers.
• Strong commercial and business development orientation.
• Ability to work effectively in a target-driven and performance-oriented environment.
• High level of ownership, accountability, and result orientation.

Key Competencies

Sales & Business Development | Distributor Management | Territory Management | Team Leadership | Market Expansion | Trade Marketing | Negotiation | Customer Relationship Management | Sales Analytics | Market Intelligence

What We Offer

• Competitive Salary
• Career growth and professional development opportunities
• Performance-driven and growth-oriented work environment
• Opportunity to work with a reputed and expanding FMCG organization
• Exposure to dynamic sales and market development initiatives

Note: Only shortlisted candidates will be contacted for further assessment and selection processes.

Confidentiality: The identity of the hiring organization will be disclosed to shortlisted candidates during the recruitment process.